The New York Red Bulls are one of 30 Major League Soccer (MLS) teams. RBNY, one of the ten charter clubs of MLS, has competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.
Position Summary
The Director of Growth & Content is a full-stack performance marketer and strategic storyteller. This role leads paid media, creative strategy, and performance content marketing—responsible for driving fan acquisition, engagement, and retention through full-funnel campaigns. You will own our digital growth strategy across Meta, Google, TikTok, and emerging channels, while partnering closely with creative, ticketing, and CRM teams to ensure cohesive messaging and seamless execution. This is a high-impact, hands-on role for someone who thrives on both building and optimizing.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
EXPERIENCE
that matter most for this role:
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