Job Title: GEO Lead (Generative Engine Optimization / AI Search Optimization)
Location: Hybrid / Remote (U.S.) - reporting to the Director, SEO & ASO
Required:
5 8 years in SEO, digital strategy, or technical search optimization, with a focus on enterprise-scale websites.
Strong understanding of LLMs, generative AI search, and how models retrieve, summarize, and rank information.
Proven ability to design measurement frameworks and KPIs for emerging digital channels.
Solid grounding in structured data, schema markup, entity optimization, and API integration.
Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.
Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.
Preferred:
Familiarity with MCP (Model Context Protocol) servers, APIs, and headless CMS architectures.
Experience working with enterprise analytics stacks (Adobe Analytics, Tableau, GSC, Looker, BigQuery), as well as LLM visibility tracking platforms.
Prior experience in product management, experimentation, or AI-driven content systems.
Hospitality or travel industry experience a plus.
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